You’ve built something real around your name. Maybe you’re an author with a growing readership, a musician with a loyal fanbase, or an entrepreneur whose personal brand has become synonymous with your business. Your name is your brand, and naturally,…
Introduction Memorial Day is a time to pause and honor those who sacrificed everything to protect what they believed in. For American entrepreneurs, it’s also a fitting moment to reflect on something closer to home: protecting the business you’ve poured…
Your slogan is more than a catchy phrase, it’s a promise to your customers. It captures your brand’s personality, communicates your value, and sticks in people’s minds long after they’ve scrolled past your ad or walked by your storefront. So…
Every May 5th, restaurants fill up, margaritas flow, and creative entrepreneurs everywhere roll out their best guacamole, their boldest salsa brand, or their most festive event concept. Cinco de Mayo has become one of the biggest commercial holidays in the…
On April 24, 2026, Taylor Swift’s company, TAS Rights Management, quietly filed three trademark applications with the U.S. Patent and Trademark Office that sent shockwaves through the intellectual property world. She wasn’t protecting a new album title or a catchy…
From filing day to your certificate of registration — here’s what to expect at every stage. You’ve built something worth protecting. Maybe it’s a brand name, a logo, a tagline, or all three. You’ve heard that registering a trademark is…
With Tax Day here, business owners may be scrambling to maximize deductions and minimize their tax burden. One category of legitimate business expenses often gets overlooked: trademark costs. If you’ve invested in protecting your brand through trademark registration, searches, legal…
When you’re launching a startup or running a small business, every dollar counts. You’re juggling limited resources, making tough choices about where to invest, and often doing the work of ten people. In this environment, trademark protection can seem like…
As the first quarter of the year comes to a close, business owners everywhere are reviewing their performance, analyzing their numbers, and assessing whether they’re on track to meet their annual goals. You’re likely examining sales figures, marketing ROI, operational…
Spring is the season of renewal, growth, and new beginnings. As flowers bloom and days lengthen, entrepreneurs across the country are launching new businesses, turning ideas into reality and taking the leap into business ownership. If you’re among the many…