Trademark Gold: Why Your Brand Is More Valuable Than You Think
The legend of the leprechaun’s pot of gold has captivated imaginations for generations, hidden treasure waiting to be discovered at the end of the rainbow.…
The Trademark Place Blog
Don’t Lose Time: Why Trademark Maintenance Deadlines Matter More Than You Think
Every year when daylight saving time arrives, we collectively groan about losing an hour of sleep. That missing hour feels significant, it disrupts our routines,…
Protect Your Vision: Why Women Entrepreneurs Need Strong Trademark Protection
Women entrepreneurs are reshaping the business landscape, launching innovative companies, disrupting traditional industries, and building brands that reflect their unique visions and values. As we…
Office Action Survival Guide: What to Do When the USPTO Says No
You’ve filed your trademark application with excitement and anticipation, envisioning the day you can display that ® symbol next to your brand name. Then, months…
Finding ‘The One’: How to Choose a Trademark Name That Lasts
Valentine’s Day reminds us that finding the right partner requires careful consideration, compatibility, and a vision for the future. The same principles apply when choosing…
Trademark Search vs. Google Search: Why ‘I Looked It Up’ Isn’t Enough
“I Googled it and didn’t find anything, so I should be good to use this name, right?” As trademark attorneys, we hear this statement frequently…
New Year, New Logo
The start of a new year often brings fresh perspectives and renewed energy for business owners. Many companies use this time to rebrand, refresh their…
Rebranding in the New Year?
What to Check Before You Pick a New Business Name The New Year is prime time for rebrands. Businesses pivot. Founders refine their vision. Companies…
Starting a Business in the New Year?
Trademark Mistakes to Avoid in 2026 January is peak startup season. New businesses launch, side hustles become serious, and entrepreneurs finally act on ideas they’ve…
New Year, New Brand: Why January Is the Best Time to File a Trademark
January is the season of fresh starts. New businesses launch, side hustles turn serious, and existing companies rebrand with renewed focus. If you’re planning to…