Dilution

How to Protect Your Brand from Trademark Dilution

If you own a trademark, you know how valuable it is for your business. A trademark is a name, logo, slogan, or design that identifies your products or services and distinguishes them from others in the market. A trademark can also represent your reputation, quality, and goodwill. But what if someone else uses your trademark or a similar one in a way that weakens its distinctiveness or harms its reputation? This is called trademark dilution, and it can be a serious threat to your brand. In this blog, we will explain what trademark dilution is, how it differs from trademark infringement, and what you can do to prevent it and protect your brand.