False Association

Trademarks That Create a False Association

A trademark is a word, symbol, design, or combination of these elements that identifies and distinguishes the source of goods or services of one party from those of others. Trademarks are valuable assets that help consumers recognize and trust the quality and reputation of a brand. However, not all trademarks are eligible for registration or protection under the law. One of the grounds for refusal or cancellation of a trademark is that it falsely suggests a connection with another person, institution, belief, or national symbol.