What Does it Mean for a Trademark to Be Generic?

When filing for a trademark with the USPTO, it's important to understand the different types of refusals you may encounter, including generic and merely descriptive refusals. While a merely descriptive refusal occurs when a proposed trademark is too descriptive of the goods or services it represents, a generic refusal occurs when the trademark is so common that it has become the common name for the goods or services themselves. Here's what you need to know about generic trademarks and how they differ from descriptive trademarks: