Licensing

Trademark Rights in Video Games: What You Need to Know

Video games are a form of creative expression that often involve the use of trademarks, such as logos, names, characters, designs, and slogans. However, the use of trademarks in video games also poses significant challenges and risks for intellectual property (IP) rights, especially when it comes to the use of trademarked objects in video games, such as cars, guns, sports equipment, celebrities, etc. In this blog post, we will discuss some of the trademark issues that arise from the use of trademarked objects in video games, how the courts might evaluate trademark issues, and what some common trademark infringement claim defenses would be.