How Long Does a Trademark Last?

So, you have a registered trademark or maybe you’re planning to file for one. Have you wondered how long a registered trademark lasts? A trademark is a word, symbol, or design that identifies your brand and distinguishes it from others. A trademark can also help you protect your reputation, prevent confusion, and gain a competitive edge in the market.

But how long can you enjoy the benefits of a trademark? Is there an expiration date? Do you need to renew your trademark periodically? In this blog, we will answer these questions and explain how to keep your trademark alive.

Renewing a Trademark Registration

Trademarks can last forever. However, they do require maintenance in the form of renewal filings with the United States Patent and Trademark Office (USPTO) in order to keep your trademark rights active and enforceable. In this blog post, we will explain the process of renewing a trademark registration, the deadlines and fees involved, and the benefits of doing so.

You’ve Been Audited!

You’ve had your trademark long enough to need to file a maintenance/renewal. Congrats! After filing your renewal, though, you receive an audit AND it’s in the form of an Office Action! What does that mean?! While still somewhat rare, audits do happen. However, they are not used to single people or trademarks out. They are random, and used to ensure that people are actually using their trademark for all of their goods and services.

Becoming Incontestable

Trademark incontestability is a status that provides an extra layer of protection to a registered trademark. If a trademark is declared incontestable, it becomes immune to certain challenges and can only be invalidated under limited circumstances. Obtaining incontestability for a trademark requires meeting certain requirements and following specific procedures.

How Long Can You Keep Your Trademark?

If you have registered a trademark in the United States or any other country, you may wonder how long you can own it and what you need to do to maintain it. Trademarks are valuable assets that protect your brand identity and reputation, but they also require regular upkeep and renewal to remain valid and enforceable. In this blog post, we will explain the basics of trademark renewals/maintenance and how to avoid losing your trademark rights.