Rebranding

How to Avoid Wasting Your Branding Efforts by Trademarking Early

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Your brand is one of your most valuable assets. It represents your identity, values, and quality in the marketplace. It helps you attract and retain customers, partners, and employees. It differentiates you from your competitors and creates a loyal fan base. But what if someone else tries to use your brand name, logo, slogan, or design without your permission? What if they confuse your customers, damage your reputation, or take away your profits?

What To Consider When Completely Rebranding

Rebranding is a major decision that can have a significant impact on your business, your customers, and your reputation. It can also affect your trademarks, which are the legal symbols that identify and distinguish your brand from others. In this blog, I will share some tips on what to consider when completely rebranding, especially in relation to your trademarks.

What Happens To My Previous Trademarks If I Rebrand?

Rebranding is a common strategy for businesses that want to refresh their image, reach new markets, or adapt to changing customer preferences. However, rebranding can also have implications for your trademarks, which are valuable assets that protect your brand identity and reputation. In this blog, I will explain what happens to your trademarks if you rebrand, and how you can manage them effectively.