Taco Tuesday

Taco Tuesday Trademark Truce?

In an earlier blog, we wrote about the Battle for Taco Tuesday between Taco Bell and Taco John’s. As a refresher, the phrase that’s generally universally used, Taco Tuesday, has been a registered trademark of a single restaurant chain, Taco John’s, for over three decades. That simple fact, however, has probably not stopped you, or a lot of others, from using that phrase to celebrate eating tacos on a Tuesday.

Taco Bell vs. Taco John’s: The Battle for Taco Tuesday

If you love tacos, you probably love Taco Tuesday. But did you know that the phrase “Taco Tuesday” is actually trademarked by a regional fast-food chain called Taco John’s? And that Taco Bell is trying to cancel that trademark and make it available for everyone to use?

In this blog post, we will explain the history and controversy behind Taco Tuesday, and why Taco Bell is challenging Taco John’s to “liberate” the trademark.