How to use social media for trademark promotion

a group of people using social media on their phones to promote their trademark
Social media is a powerful tool for promoting your trademark and reaching your target audience. Whether you want to increase your brand awareness, generate leads, or drive sales, social media can help you achieve your goals. However, to make the most of social media, you need to have a clear strategy and follow some best practices. Here are some tips on how to use social media for trademark promotion:

How to protect your trademark from cybersquatting

Cybersquatting is a form of online trademark infringement that involves registering or using domain names that are identical or confusingly similar to well-known trademarks without the permission of the trademark owners. Cybersquatters often exploit the popularity and demand of certain trademarks to profit from them, often by selling them to unsuspecting buyers or using them for malicious purposes.

Why Shouldn’t I DIY My Trademark Application?

Trademarks are important for your brand. Not only do they distinguish your goods and services from those of your competitors, but they also help to prevent other people from using a mark too similar to your own. So, you likely understand the importance of a trademark, but you might be asking whether should you file your trademark application yourself, or hire a professional to do it for you. While filing a trademark application may seem like a simple and straightforward process, there are many pitfalls and challenges that can arise along the way. In this blog, we’ll explain why you shouldn’t DIY your trademark application, and why you should hire a U.S.-licensed trademark attorney to assist you.

What’s the Fastest Way to Get a Trademark?

man riding motorcycle at the road during daytime
Trademarks are important for your brand. So, we get it. You want to file your trademarks and get the registration as soon as possible. We want that for you, too! Trademarks are valuable assets that help you stand out from your competitors, build customer loyalty, and prevent others from using your marks without your permission. The sooner you can get them registered, the sooner you can better enforce your rights. So how long does it take to get a trademark? And is there any way to speed up the process? In this blog, we’ll explain how the trademark process works, and what you can do to avoid delays and get your trademark as fast as possible.

Is It Worth Having a Trademark on the Supplemental Register?

If you have applied for a trademark registration with the United States Patent and Trademark Office (USPTO), you may have encountered the term “supplemental register”. But what does that even mean? And is it worth having your trademark on it? In this blog post, we will explain what the supplemental register is, how it differs from the principal register, and what advantages and disadvantages it offers to trademark owners.

How to Protect Your Brand from Trademark Dilution

If you own a trademark, you know how valuable it is for your business. A trademark is a name, logo, slogan, or design that identifies your products or services and distinguishes them from others in the market. A trademark can also represent your reputation, quality, and goodwill. But what if someone else uses your trademark or a similar one in a way that weakens its distinctiveness or harms its reputation? This is called trademark dilution, and it can be a serious threat to your brand. In this blog, we will explain what trademark dilution is, how it differs from trademark infringement, and what you can do to prevent it and protect your brand.

The Supreme Court and the “Trump Too Small” Trademark Dispute

The Supreme Court is currently considering a case that involves a phrase mocking former President Donald Trump as “too small”. The phrase, which was coined by a California lawyer and activist named Steve Elster, is a reference to a crude joke that Senator Marco Rubio made about Trump’s hand size and implied genitalia during the 2016 presidential campaign. Elster applied to register “Trump too small” as a trademark for his T-shirts, but the U.S. Patent and Trademark Office (USPTO) rejected his application, citing a law that requires the written consent of a living individual whose name, portrait, or signature is used in a trademark.

What to Trademark First?

two kids racing; the background is blurred
If you have a business, you probably have a name, a logo, a slogan, or some combination of these elements that identify your brand and distinguish it from others. These are your trademarks, and they are valuable assets that deserve protection. But how do you protect them? And what if you have a limited budget and can’t afford to trademark everything at once?

Pumpkin Trademarks

a lit jack-o-lantern with smoke emanating from the cutout face and top
I’m going to be honest here, Halloween is our favorite holiday. It has all of the coolest things—the costumes, the candy, the get-togethers, the movies and shows. It’s just fun and exciting. This excitement, of course, spills over into what we do, too: Trademark Law. This year, we’re going to take a moment to look at some pumpkin-related trademarks. Pumpkins are a popular symbol of Halloween, and they’re also often integrated into trademarks as well.