Every May 5th, restaurants fill up, margaritas flow, and creative entrepreneurs everywhere roll out their best guacamole, their boldest salsa brand, or their most festive event concept. Cinco de Mayo has become one of the biggest commercial holidays in the…
From filing day to your certificate of registration — here’s what to expect at every stage. You’ve built something worth protecting. Maybe it’s a brand name, a logo, a tagline, or all three. You’ve heard that registering a trademark is…
Every year when daylight saving time arrives, we collectively groan about losing an hour of sleep. That missing hour feels significant, it disrupts our routines, leaves us groggy, and reminds us how precious time can be. But imagine losing something…
Valentine’s Day reminds us that finding the right partner requires careful consideration, compatibility, and a vision for the future. The same principles apply when choosing a trademark name for your business. Just as you wouldn’t rush into a lifelong commitment…
“I Googled it and didn’t find anything, so I should be good to use this name, right?” As trademark attorneys, we hear this statement frequently from well-intentioned business owners who believe a quick internet search is sufficient before adopting a…
The start of a new year often brings fresh perspectives and renewed energy for business owners. Many companies use this time to rebrand, refresh their visual identity, or update their logos to better reflect their evolving brand. While a new…
What to Check Before You Pick a New Business Name The New Year is prime time for rebrands. Businesses pivot. Founders refine their vision. Companies outgrow names they picked years ago. And many entrepreneurs decide January is finally the moment…
Trademark Mistakes to Avoid in 2026 January is peak startup season. New businesses launch, side hustles become serious, and entrepreneurs finally act on ideas they’ve been planning for months (or years). But while energy and optimism are high, this is…
January is the season of fresh starts. New businesses launch, side hustles turn serious, and existing companies rebrand with renewed focus. If you’re planning to launch a new brand, or finally protect the one you already have, January is one…
Holiday Marketing Claims That Can Get You in Trouble The holiday season is one of the busiest times of year for small businesses, online sellers, and e-commerce brands. With Christmas promotions in full swing, many companies lean into festive marketing…