Licensing Your Trademark to Generate Revenue

Licensing your trademark can be a smart way to generate additional revenue and expand your brand's reach. By allowing other businesses to use your trademark, you can earn licensing fees and increase brand exposure. Here are some tips on how to license your trademark and generate revenue from it:

the back of an orange SUV or wagon with numerous stickers on the rear window and the license plate reads BND WGN

Licensing your trademark can be a smart way to generate additional revenue and expand your brand’s reach. By allowing other businesses to use your trademark, you can earn licensing fees and increase brand exposure. Here are some tips on how to license your trademark and generate revenue from it:

1.  Determine your licensing strategy

Before you start licensing your trademark, it’s important to determine your licensing strategy. Consider the types of businesses or industries that would be a good fit for your trademark, as well as the terms and conditions of the license agreement. Will you allow others to use your trademark for a limited time or for a specific purpose? Will you require payment of a licensing fee or a percentage of sales? Having a clear strategy in place can help ensure that your licensing efforts are effective and profitable.

2.  Register your trademark

Before licensing your trademark, make sure it’s registered with the USPTO. Having a registered trademark provides legal protection and can make it easier to enforce your trademark rights if necessary.

3.  Conduct due diligence on potential licensees

When considering potential licensees, conduct due diligence to ensure that they are reputable and have the resources to effectively use your trademark. This can include reviewing their financial statements, reputation, and track record.

4.  Draft a clear and comprehensive license agreement

Once you’ve identified a potential licensee, it’s important to draft a clear and comprehensive license agreement. The agreement should specify the scope of the license, the duration of the license, and any limitations or restrictions on the use of your trademark. It should also outline the payment terms and any other obligations or responsibilities of the licensee.

5.  Monitor and enforce your trademark rights

After licensing your trademark, it’s important to monitor its use and enforce your trademark rights. This can include conducting periodic audits of the licensee’s use of your trademark and taking legal action against any infringement or unauthorized use.

In summary, licensing your trademark can be a lucrative way to generate additional revenue and expand your brand’s reach. By determining your licensing strategy, registering your trademark, conducting due diligence on potential licensees, drafting a clear and comprehensive license agreement, and monitoring and enforcing your trademark rights, you can successfully license your trademark and generate revenue from it. Contact us today for a trademark consultation.

Have questions? Schedule an appointment to learn more about trademark licensing or how we can help you with your trademarks.