Protect Your Brand With U.S. Customs

In today's global marketplace, it's essential for businesses to take proactive steps to protect their brands from counterfeiting and infringement. One important aspect of brand protection is registering your trademarks with U.S. Customs and Border Protection (CBP). In this blog, we'll explore the benefits of registering your trademarks with CBP and how to do it as part of a comprehensive brand protection program.

In today's global marketplace, it's essential for businesses to take proactive steps to protect their brands from counterfeiting and infringement. One important aspect of brand protection is registering your trademarks with U.S. Customs and Border Protection (CBP). In this blog, we'll explore the benefits of registering your trademarks with CBP and how to do it as part of a comprehensive brand protection program.

What is CBP?

CBP is a government agency responsible for enforcing intellectual property rights at U.S. borders. It has the authority to seize and destroy goods that infringe on U.S. intellectual property rights, including trademarks, copyrights, and patents.

Why Register Your Trademarks with CBP?

Registering your trademarks with CBP provides several benefits for brand protection, including:
  1. Increased protection against counterfeiting and infringement: CBP uses its resources to target and seize goods that infringe on registered trademarks. By registering your trademarks with CBP, you can prevent counterfeit goods from entering the United States and being sold to consumers.
  2. Faster and more efficient enforcement: CBP works closely with trademark owners to quickly identify and seize infringing goods at the border. By registering your trademarks with CBP, you can expedite enforcement and prevent infringing goods from being sold in the U.S.
  3. Enhanced brand reputation: Registering your trademarks with CBP demonstrates your commitment to brand protection and sends a message to potential counterfeiters that you are serious about enforcing your intellectual property rights.

How to Register Your Trademarks with CBP?

To register your trademarks with CBP, you'll need to follow these steps:
  1. Obtain a fully registered trademark (merely having a filed or pending trademark is not sufficient).
  2. File an application with CBP through its Intellectual Property Rights e-Recordation (IPRR) system. The application requires information about your trademarks, including registration information, images, and descriptions of the goods or services covered by the trademarks.
  3. Provide CBP with a sample of your trademarked products. CBP will use this sample to identify infringing goods at the border.
  4. Work closely with CBP to identify and seize infringing goods. CBP may require additional information or assistance from trademark owners to identify infringing goods.

Conclusion

Registering your trademarks with CBP is an important part of a comprehensive brand protection program. By taking proactive steps to protect your trademarks, you can prevent counterfeiting and infringement, enhance your brand reputation, and ensure the long-term success of your business. Contact a trademark attorney for assistance with the trademark registration process and to learn more about protecting your intellectual property rights.