If you’re an Etsy seller, you know how important it is to stand out from the crowd and attract loyal customers. You’ve probably spent hours crafting your products, designing your logo, and choosing a catchy name for your store. But have you thought about protecting your brand identity with a trademark?
A trademark is a word, logo, design, or other indicator that identifies the source of a product or service. It helps consumers recognize and trust your brand, and it prevents others from using confusingly similar names or logos that could harm your reputation or sales.
In this blog post, we’ll explain why you should trademark your Etsy store name, how to choose a strong and protectable name, and how to register your trademark with the USPTO.
Benefits of Trademarking Your Etsy Store Name
Trademarking your Etsy store name has many benefits, such as:
By registering your trademark, you can secure nationwide rights in your name. That means you can stop others from using the same or similar name for their Etsy stores or other businesses that sell related products or services. You can also take action against infringers who try to copy or imitate your brand.
A trademark helps you build a loyal customer base and a positive reputation. Customers will associate your name with the quality and uniqueness of your products, and they will be more likely to return to your store or recommend it to others. A trademark also helps you stand out from the competition and attract new customers who are looking for something different.
A trademark allows you to grow your business beyond Etsy and into other marketplaces, such as Amazon, Shopify, or your own website. You can also use your trademark to license your brand to other sellers or manufacturers who want to collaborate with you or sell your products under your name.
A trademark is a valuable asset that can increase the worth of your business. If you ever decide to sell your store or partner with investors, having a registered trademark can make your business more attractive and profitable.
How to Choose a Strong and Protectable Name
Not all names are equally protectable as trademarks. Some names are too generic, descriptive, or common to be registered or enforced. For example, if your store name is “Knitted Hats Co.”, that is likely generic for a company that sells knitted hats, and you would not be able to prevent others from using it.
To choose a strong and protectable name for your Etsy store, you should aim for something that is arbitrary, fanciful, or suggestive. These types of names are more distinctive and memorable, and they have nothing to do with the products or services you provide. For example, “Yellow Frisbee” is an arbitrary name for a knitted hat store, and it would be instantly protectable as a strong trademark.
Before you settle on a name, you should also do some research to make sure no one else has already established rights in a similar trademark. You can use online tools such as the USPTO’s Trademark Electronic Search System (TESS) or Etsy’s own search function to check for existing trademarks or store names that could conflict with yours. If you find any potential issues, you may want to consult with a trademark attorney who can help you avoid infringement or opposition.
How to Register Your Trademark with the USPTO
Once you have chosen a strong and protectable name for your Etsy store, you should register it with the USPTO as soon as possible. Registering your trademark gives you legal protection and benefits that you don’t get from just using it on Etsy.
To register your trademark, you need to file an application online through the USPTO’s Trademark Electronic Application System (TEAS). You will need to provide information such as:
Your name and address
The name of your Etsy store
A description of the products or services you sell
A specimen of how you use your trademark on Etsy (such as a screenshot of your store page)
The filing fee ($250-$350 per class of goods or services)
After approximately 8-10 months, the USPTO will examine your application and publish it for opposition by third parties. If no one objects within 30 days, and if there are no other issues with your application, the USPTO will issue a registration certificate for your trademark.
The whole process can take over a year or more to complete, so it’s best to start early and avoid any delays or mistakes that could jeopardize your registration.
Trademarking your Etsy store name is one of the best investments you can make for your business. It will help you protect your brand identity, increase your brand recognition, expand your brand opportunities, and enhance your brand value.
If you need help with choosing a strong name for your store, conducting a trademark search, or filing a trademark application, you can contact us at Garbis Law, LLC. We are a trademark law firm that specializes in helping Etsy sellers and other online entrepreneurs with their trademark needs. We offer affordable and personalized services that will help you secure and enforce your trademark rights.
Don’t wait until it’s too late to protect your Etsy store name. Contact us today for a free consultation with a trademark attorney.